HOROLOGICON 2019 SET TO UNITE THE HOROLOGY COMMUNITY WITH AN INCLUSIVE 3 DAY FESTIVAL OF CURATED, LIVE EXPERIENCES IN NYC
Trumbull, CT (January 22nd, 2019): Today marks the announcement of HorologiCon (www.horologicon.com), the first-ever event of its kind designed to offer a decisively fresh approach to the expansion and unification of the global watch community through live interaction. During September 6-8th, 2019, the inaugural HorologiCon will take place at the River Pavilion at the Javits Center in New York City. This multi-layered event is meant to profoundly shift the format of a customary watch show, effectively removing “the case between” and offering watch and accessory brands, vintage dealers, horological connoisseurs and the general consumer ‘watch curious’ individuals alike a compilation of radically engaging experiences intended to fan a collective passion.
The horology community is experiencing a growing renaissance with a ballooning number of emerging brands, collectors groups and enthusiasts worldwide. HorologiCon is building an opportunity for face-to-face engagement to lead the watch community into the modern era. Helmed by seasoned events guru and avid watch enthusiast, Dan Read, alongside Clarion UX, this trailblazing 3-day event shelves the traditional tradeshow format, replacing it with masterfully curated opportunities for large-scale face-to-face engagement. The absolute goal of HorologiCon is to not only cater to the current watch community, but to inclusively engage a vastly large, new audience who don’t yet know “the way in.”
HorologiCon has already received enthusiastic reactions from a strong showing of brands and retailers alike. A sampling of these early supporters includes: Grand Seiko, Oris, Frederique Constant, Alpina, Farer Universal and Fiona Krüger Timepieces, as well as from Watches of Switzerland. HorologiCon brings a tremendous value to participating brands by encouraging them to think beyond glass display cases and white gloves – to exchange the expected, worn out boutique experience with creative and refreshed ideas for experiences focusing on craftsmanship and heritage. Through highly interactive storytelling, HorologiCon acts as a conduit platform to embolden watch brands and peripheral suppliers to create a real, lasting connection with their audiences.
The intrinsic value of HorologiCon to both brands partners and attendees is its evolution born from an events production background. HorologiCon will wildly disrupt the watch world, utilizing the formidable experience of Clarion Events creators of a host of large-scale enthusiast events in other markets – to create an event that is truly focused on improving the “watch community experience” for brands and attendees alike.
As an ‘added-value’ offering, HorologiCon will liaise with brands to brainstorm and aid in the implementation of unexpected, out-of-the-box strategy and consumer-facing experiences that may have exceeded their previous bandwidth. Through live interaction, HorologiCon will act as an equalizer, welcoming all levels of watch enthusiasts, from connoisseurs to the ‘watch curious’ who will appreciate events designed to inclusively educate rather than intimidate.
HorologiCon Founder, Dan Read comments, “Connecting the watch world to consumers via such a large-scale platform is a tremendous undertaking, but we really feel the industry is prime for evolution. Consumer expectation has swelled, and an increasingly saturated market creates endless noise. Watch brands and consumers, both existing enthusiasts and new customers, need a platform to interface on – a hybrid of a tradeshow and a selling show – that widens the point of entry. We’re banking on the creation of memorable, lasting experiences and interactions to hold the key to that necessary connection.”
Greg Topalian, CEO of Clarion UX, adds, “We’re thrilled to engage with the horological world and bring this endeavor to life. The hallmark of our expertise is in uniting communities — and welcoming newcomers is what we do best. We see a tremendous opportunity to leverage the passion of watch collectors with the growth potential that exists within the industry itself. We feel it will be an invaluable resource for brands looking to modernize dramatically expand their market reach because HorologiCon will enable novice attendees and expert collectors alike to experience live interaction with watch an accessories brands like never before.”
New York’s HorologiCon 2019 will be limited to hosting 100+ brands and suppliers with over 8,000 attendees spanning enthusiast ‘tribes’ and novice onlookers alike. It has joined forces with the acclaimed RedBar Group as a Community Engagement partner to reach an ever-expanding global community of watch collectors and enthusiasts. RedBar Group Founder & President, Adam Craniotes adds, “As soon as Dan Read approached us in the summer of 2017 to discuss his concept, we knew that this was something RedBar had to be involved with from the ground floor. Right from the beginning, and throughout every step along the way, we have received nothing but positive support from brands and collectors alike. RedBar is all about the enthusiast, and having a truly consumer facing event focused on watches and the art of horology in general is exactly what our members want. Perhaps even more importantly, it will open up this hobby for countless others who harbor an unspoken passion for the subject.” He continues, “In a time of change for the industry and the event space that goes hand in hand with it, creating new and exciting ways of engaging the consumer can only be seen as good for the entire industry and that’s something that we want to be a part of.”
Over the course of the 3 days, attendees will have the opportunity to view, learn and interface with key players in the watch industry. Through specially devised content tracks, collector presentations and networking events, HorologiCon will allow attendees to “build their own adventure.” Furthermore, watch enthusiasts will be able to acquire – providing participating brands with a totally new market opportunity.
HorologiCon New York will feature a microbrand market, dedicated positioning for both established and emerging brands, accessory suppliers, vintage dealers, a media village and a bevy of VIP experiences. HorologiCon London is planned for 2020 and HorologiCon Singapore in 2021.
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About HorologiCon Founder, Dan Read (IG: HorologiConDan)
Dan is a seasoned strategic and entrepreneurial business leader in the b2b and b2c media and events arenas. He has worked for a number of the leading companies in the events and media space including UBM, ITE Group, Reed Exhibitions and Dennis Publishing, operating large scale global businesses and leading a variety of M&A and integration projects. He is a certified watch obsessive and brings an energetic, fresh voice to the live consumer interaction with the watch industry.
About Clarion UX
Clarion UX (formerly Urban Expositions) produces 37 events across 13 sectors of both trade and consumer events. Clarion UX, which is the U.S. division of Clarion Events, UK and backed by The Blackstone Group, has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch. Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ. The Clarion UX Art Portfolio consists of Art Aspen, Art Palm Springs, and SOFA.